The year is drawing to a close. Time to look back on 2023 and take another glance at what has moved the world of LANG AG and ProAV in general.
December provides another opportunity to review the year. Many people do this for themselves in their private lives, but it is also an opportunity for professionals to answer fundamental questions that they may not always think about during the year.
What kept us occupied? Which topics, projects and tasks did I spend a lot of time on? What was important to me personally? And what happened in the world generally? To answer these questions for LANG AG and the AV world, we sat down with our in-house experts.
We wanted to know what has kept our great minds in the technical and distribution departments busy over the past year. Our LANG experts tell us which technology trends were particularly prominent for them in 2023, which product areas captivated them and what general developments appeared most exciting.
As one of the largest and most important branches of LANG AG, LED was particularly prominent:
“The LED market seems to be growing relentlessly – but if you’re not careful, you can very quickly make the wrong investment. A lot will change and it is important to stay on the case. For example, we spent a lot of time in Asia to stay ahead of the trends rather than chasing them.”
Pablo Ledda, Director International Sales
“In 2023, LANG AG focussed intensively on the expansion of high-resolution LED products in the pixel pitch range from 1.2 to 2.6 mm. At the same time, we expanded our range with the AR3.9 cabinet for the outdoor LED market, for example – with a tremendous response. For us, this is a signal that we have interpreted the signs correctly and made the right investment.”
Manuel Müller, Director Rental
“Great progress in the COB display sector: while many of the objects presented were still marked by widely varying characteristics from LED module to LED module, the industry has made great progress in 2023. Economically feasible miniaturisation is now well below the 1 mm pixel pitch mark.”
Hubertus Beckmann, Technical Director
One rising star has caused a particularly big stir in LED:
“The product with the most exciting story this year for us as a sales team is without question Muxwave: While the far-reaching opportunities and possibilities that this device delivers were initially unclear to us, it quickly turned out to be a technically sophisticated LED marvel with an innovative design. We are happy to have such an exclusive product in our range, and our customers are delighted with the innovative developments that Muxwave regularly showcases in stunning, multi-layered LED installations.”
Jörg Eibach, Director Sales
Investing in the latest technology is self-evident for LANG AG – and the field of professional video production is no exception:
“This year, LANG AG has expanded its broadcast division more than ever before. With important investments in cutting-edge equipment such as camera systems like LDX-135 from Grass Valley and Panasonic PLV-100 as well as the powerful Fujinon Duvo 25-1000 PL lens, we have ensured that our broadcasting range remains consistently state-of-the-art and of the highest quality.”
Sven Bauschke, Product Specialist Image Processing & Event IT
Also present and strong in 2023, despite the general market dynamics: projection.
“The projector, often pronounced dead, is still going strong. In addition to doubling our rental stock in the 50,000 lumens segment, we made further investments in all light output classes, ensuring plenty of movement in the rental and purchasing business throughout the year.”
Pablo Ledda
“There was no sign of a slowdown in the projection sector: Especially at the beginning and end of the year, projectors were extremely popular. Whether it’s mappings or immersive designs, demand is high.”
Manuel Müller
Finally, it’s less about AV technology and more about the people behind it:
“It can’t be said enough: Without good partnerships, LANG AG would not be where it is now. Our good customer relationships are our most important asset, but our suppliers were also a big reason why we have come so far in 2023. I would therefore like to thank our customers and suppliers for their great support this year.”
Jörg Eibach
The entire LANG team wishes you Merry Christmas and a Happy New Year!